Super Bowl spending amounted to $14.8 billion, or $18.17 per person, this year, according to the National Retail Federation. The per-person expense is tied with last year’s expense and is the second-highest in history after a record $82.19 in 2016. The total expense was down from last year’s $15.3 billion, as fewer people planned on watching the game (182.5 million this year compared to 188.5 million last year).
The survey found that 72% of adults planned to watch the game. Of viewers, 79% planned to purchase food and beverages, and 5% (13 million) planned to watch the game at a bar or restaurant. According to the National Chicken Council, Americans were to eat 1.3 billion wings, up 2% (27 million wings) from last year. Buffalo Wild Wings stated it sold 14 million traditional and boneless wings for the game last year and that the company would produce 37% more traditional wings and 20% more boneless wings this year. Pizza is also a Super Bowl Sunday favorite. Domino’s, the largest pizza company in the world, based on global retail sales, stated the company expected to sell nearly two million pizzas and four million wings, or roughly 40% more in pizza sales than the average Sunday.
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