Super Bowl Spending Unchanged from Last Year at $81 per Person

​Super Bowl spending amounted to $14.8 billion, or $18.17 per person, this year, according to the National Retail Federation. The per-person expense is tied with last year’s expense and is the second-highest in history after a record $82.19 in 2016. The total expense was down from last year’s $15.3 billion, as fewer people planned on watching the game (182.5 million this year compared to 188.5 million last year).

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