Consumers to Spend $15.3 Billion for Super Bowl LII

According to the National Retail Federation, approximately 188.5 million people will watch the New England Patriots face the Philadelphia Eagles in Tom Brady’s eighth Super Bowl appearance. At $81.17 per person, the $15.3 billion is 8.5% above last year’s $14.1 billion.

​Seventy-six percent of the NRF’s survey responders indicated they would watch the game, and of that 76%, 82% said they would purchase food and beverages – up from 80% in 2017. Eleven million responses, or 5%, plan to watch the game at a bar or restaurant, while 18% (45 million) will host a Super Bowl party.