Super Bowl spending amounted to $14.8 billion, or $18.17 per person, this year, according to the National Retail Federation. The per-person expense is tied with last year’s expense and is the second-highest in history after a record $82.19 in 2016. The total expense was down from last year’s $15.3 billion, as fewer people planned on watching the game (182.5 million this year compared to 188.5 million last year).
Easter spending is expected to reach $18.2 billion this year, narrowly down from last year’s $18.4 billion. According to the National Retail Federation and Prosper Insights & Analytics, this year is still the second-highest year on record. Eighty-one percent of Americans will celebrate the holiday, and the average expenditure is expected to reach $150 per person, or $2 per person shy of 2017’s record.
According to the National Retail Federation, approximately 188.5 million people will watch the New England Patriots face the Philadelphia Eagles in Tom Brady’s eighth Super Bowl appearance. At $81.17 per person, the $15.3 billion is 8.5% above last year’s $14.1 billion.